Websites · SEO · AI · Melbourne
I've been building websites and getting businesses found on Google since 2007. Today I work directly with owners of established Australian businesses, on the website, the search and the follow-up. You deal with me, not an account manager.
Free and no obligation. If I'm not the right fit, I'll say so.
How I can help
Most business owners I talk to have one of three problems. People can't find them, the website doesn't turn visitors into enquiries, or past customers have gone quiet. Here's what I do about each.
Websites
For businesses that have outgrown a template and need a site that looks the part and makes the phone ring.
SEO and AI visibility
My RightView SEO Diagnostic shows how Google, and AI tools like ChatGPT, actually see your business, and exactly what to fix first.
AI follow-up
ReviewProsper texts your past customers in your business's own name, has a real conversation with whoever replies, and hands you the ones ready to buy again. Anyone who says no is left alone.
804 of 1,100 past customers replied to one Perth picture framer's campaign, 17 June to 11 August 2026. The owner's own estimate, not audited: 12 to 20 sales. One campaign, not a forecast.
Recent work
Every one of these is live. Click through and judge them for yourself.
A digital showroom where buyers compare machines side by side using the manufacturers' own data.
Moved off Wix to a site with a page for every project and the films their studio shot.
Built from their design studio's approved designs, with a content manager the clinic staff run themselves.
Two sites, blaininc.com and iconseries.com, with a blog and an SEO pass on the photography pages.
In their words
"Wade's SMS campaign reactivated dozens of past customers I hadn't heard from in months. Our Google reviews are up, the phone's ringing more, and the whole thing runs itself in the background. Honest work - recommend."
"Wade worked incredibly hands-on with me, often jumping on video calls to fine-tune every element step-by-step until we were happy. Together, we've created a website that isn't just clean and modern across PC, laptop and mobile, but one that prioritises knowledge before selling, helping us educate customers properly and scale the business in a meaningful way."
About Wade
I started out selling websites and SEO at Webfirm in Perth in 2007. What hooked me wasn't the selling, it was the pattern: the clients who invested in search pulled away from the ones who didn't, and the gap kept widening.
I founded Wicked Web Design in 2009, then spent seven years inside an agency running search for national retailers and ASX-listed brands. At the start of 2026 I left to work directly with business owners again.
Writing
Practical notes on websites, search and AI for business owners.
Why Google and AI tools need to know exactly who your business is before they'll recommend it, and how to check whether they do.
Read the article →From manufacturer data to side-by-side machinery comparisons: how a North Queensland dealer's new website was built.
Read on Medium →How the Dizzyology clinic site was built from their design studio's approved designs.
Read the article →Book a 15-minute call. Bring your website and the one thing you'd most like to fix. You'll get a straight answer, even if the answer is that you don't need me.
