Websites · SEO · AI · Melbourne

Hi, I'm Wade. I help business owners get found and win more work.

I've been building websites and getting businesses found on Google since 2007. Today I work directly with owners of established Australian businesses, on the website, the search and the follow-up. You deal with me, not an account manager.

Free and no obligation. If I'm not the right fit, I'll say so.

Wade Cockfield
Wade Cockfield Founder, Wicked Web Design and ReviewProsper
"Honest work - recommend." Glen, Master Picture Framers Myaree
SEO in my agency years InstantScripts Drummond Golf B&D Point Hacks

How I can help

Three ways I help, depending on what's holding you back.

Most business owners I talk to have one of three problems. People can't find them, the website doesn't turn visitors into enquiries, or past customers have gone quiet. Here's what I do about each.

Websites

A website that wins the enquiry

For businesses that have outgrown a template and need a site that looks the part and makes the phone ring.

  • Words written for you from a 30-minute call
  • Launched on your domain within 14 days of your approval
  • Nothing to pay until you've approved the site
  • Instant replies to every enquiry, missed-call text-back and review requests, if you want them

Built through my studio, Wicked Web Design

SEO and AI visibility

Find out why Google isn't sending you work

My RightView SEO Diagnostic shows how Google, and AI tools like ChatGPT, actually see your business, and exactly what to fix first.

  • Whether Google knows who you are, and whether AI answers mention you
  • Where competitors are beating you, and why
  • A plan in order of impact that your team or developer can follow

How RightView works

AI follow-up

Win back the customers you already have

ReviewProsper texts your past customers in your business's own name, has a real conversation with whoever replies, and hands you the ones ready to buy again. Anyone who says no is left alone.

804 of 1,100 past customers replied to one Perth picture framer's campaign, 17 June to 11 August 2026. The owner's own estimate, not audited: 12 to 20 sales. One campaign, not a forecast.

See how ReviewProsper works

Recent work

Four websites launched in September 2026.

Every one of these is live. Click through and judge them for yourself.

Tracpower website homepage

Farm machinery dealer · North Queensland

Tracpower

A digital showroom where buyers compare machines side by side using the manufacturers' own data.

Dizzyology website homepage

Dizziness and balance clinic · Mount Waverley

Dizzyology

Built from their design studio's approved designs, with a content manager the clinic staff run themselves.

In their words

What clients say.

"Wade's SMS campaign reactivated dozens of past customers I hadn't heard from in months. Our Google reviews are up, the phone's ringing more, and the whole thing runs itself in the background. Honest work - recommend."
GlenOwner, Master Picture Framers Myaree (ReviewProsper client)
"Wade worked incredibly hands-on with me, often jumping on video calls to fine-tune every element step-by-step until we were happy. Together, we've created a website that isn't just clean and modern across PC, laptop and mobile, but one that prioritises knowledge before selling, helping us educate customers properly and scale the business in a meaningful way."
Sydney ScholesWest Coast Water Filter Man · Google review
Wade Cockfield working on a laptop

About Wade

Nearly twenty years of watching what actually works.

I started out selling websites and SEO at Webfirm in Perth in 2007. What hooked me wasn't the selling, it was the pattern: the clients who invested in search pulled away from the ones who didn't, and the gap kept widening.

I founded Wicked Web Design in 2009, then spent seven years inside an agency running search for national retailers and ASX-listed brands. At the start of 2026 I left to work directly with business owners again.

2007Started in websites and SEO
2009Founded Wicked Web Design
2026Working direct with owners
More about me

Let's talk about your business.

Book a 15-minute call. Bring your website and the one thing you'd most like to fix. You'll get a straight answer, even if the answer is that you don't need me.